LOS ANGELES, December 10, 2025 - Architect Equity (“Architect”), a private equity firm focused on the lower middle market, is pleased to announce the sale of Faultless Brands (“Faultless”) to NiTEO Products, a portfolio company of Highlander Partners. Faultless, based in Kansas City, Missouri for over 138 years, is the leading manufacturer of category defining brands to the household products industry. These brands include Faultless, Niagara and Magic, which are the market share leaders in fabric care, and Bon Ami, a scratch-free powder cleanser known for its ability to clean without harsh chemicals.
Terms of the transaction were not disclosed.
About Faultless Brands
Faultless Brands is a collection of consumer products and brands encompassing fabric care, household cleaning, and commercial laundry products. Made in the USA, the Faultless and Niagara starch brands and Bon Ami Cleanser have rich heritages and remain top sellers in today’s competitive market. Other Faultless brands include Magic and Kleen King. The company was founded in 1887 and is based in Kansas City, Missouri.
To learn more about Faultless, please visit www.faultlessbrands.com.
About Architect Equity
Architect Equity is a private equity firm focused on acquiring, managing, and improving businesses based in North America and operating in the lower middle market. The firm pursues companies that exhibit the opportunity for improvement and growth and can benefit from Architect’s capital base, industry relationships, and operational resources. Architect Equity is comprised of a team of investors and operators that have successfully acquired and managed companies across a range of industries, geographies, and market cycles.
To learn more about Architect Equity, please visit www.architectequity.com.
For new business development opportunities, please contact Brent Silverman via e-mail at brent@architectequity.com.